We’ve built our business on working with people who are as passionate as we are.
Kate and Craig met in London while they were both on their Big O.E.
In a classic kiwi case of ‘two degrees of separation’, they soon discovered that their mothers had been in the same class at Whakatane High School in the 1950s. Their fates were sealed!
Kate and Craig returned home to New Zealand in 1996, got married, and immediately embarked on an even bigger commitment – running a business together. Zealfresh was launched in 1997 as a small, home-based business selling meats to local Auckland restaurants.
From humble beginnings (quite literally selling out of the boot of the car!), Zealfresh quickly gained a reputation for superior products and excellent customer service. As the business grew, (stepping up from the car boot to a house full of commercial chillers), Zealfresh became established as a supplier to top restaurants and hospitality outlets all over New Zealand. Thankfully they have proper premises these days – but they have never forgotten their number-8 wire beginnings!
“The main driver of our success has been our relationships”, says Kate. “Over the years we’ve met many people who are as passionate about great meat as we are, and we’ve built our business on this shared passion. It’s an exciting industry to be part of, and we’re grateful to have formed many friendships over the years.”
In 2016 Kate and Craig made the decision to rebrand their business from Zealfresh to Carve Meat Co. This new branding more accurately reflects their passion and their expertise: hand-selected premium meat and impeccable service.
Our Team
Janine Morgan
The Guru (Office Manager)
Craig Luxton
The Ideas Man (Owner)
Sofeni Faifua
The Chief (Head Butcher)
Keith Rolton
The Friendly Truckie (Delivery Man)
Kate Luxton
The Enforcer (Owner)
Alder Whangapirita
The Joker (Delivery Man)
Karen Hodgson
The Doer (Sales & Marketing Assistant)
Andrew Mackle
Handy Andy (Account Manager)
James Parker
Bro Man (Operations Manager)
Peter Pan
Magic Knives (Butcher)
Lawrence Vaotu’ua
Muscle Man (Driver & Stores)
Brad O’Connor
Brother Brad (Delivery Man)
Ivy Norbury
Protein Princess (Sales Representative)
Richie Taiapa
Box Boss (Storeman)
Giving back
We think the Auckland Rescue Helicopter Trust provides an essential service to our community. That’s why we’re proud supporters.